Before enjoying the Blogs of Fukiaa Technology, we are suggesting you to have a look at a few basic SEO terms that would help you wipe out your confusion and propel you going deeper into our blogs.
Keywords or key phrases– Not to be confused with both the terms; they are jolly similar to each other. Keywords are the words on or with which your business works. It will be more clear if an example is given to you. Suppose you are running a pet hospital, so the keywords here can be pet hospital, pet care, pet clinic, best vet, etc. If your keywords are a bit lengthy, then they are said as key phrases. You can even use a sentence as key phrase. A key phrase comprises multiple keywords.
Optimization– Literally this word means the action that makes something absolutely perfect. Then, the meaning of SEO can be the process by which a search engine identifies your operation pretty well.
Cache– Search engine like Google takes a snapshot of the different pages of a website and keeps them as a backup. A good site gets more access from Google bot. It is believed that a webpage having rich content will get frequent bot crawls so as regular caching. You can get your site's Google cache date by using the syntax of cache:url.
Index– It is the process of adding different pages of a website into Google searches. For this, users across the globe can find a site on the web. You should not be getting confused with crawling while coming across the word index in our blogs. Crawling is the visit of search engine bots and spiders to your web pages.
Panda Update– It is just an algorithm change carried out by Google to filter sites with top quality content at the top of its search result pages. It was introduced in February 2011. Since then, Google has been updating it at regular unspecified time interval.
Penguin Update– Just around a year after the introduction of Panda i.e. in April 2012, Google launched another algorithm named Penguin in order to harass the link buyers who violate its link building guidelines. Thereafter, it is also being updated from time to time.
Pegion Update– It is another effective algorithm of the search engine major launched in July 2014 for rankings in local searches. It takes care of a few measures to boost one's position on its search pages.
The world aware of Search Engine Optimization (SEO) might get confused that whether Google completely supports the artificial SEO, or partially, or totally not. It has been a wonderful mystery for around two decades. If one argues that in real practice Google supports it, another would oppose it saying why then it penalizes many websites. For the partial support, one would say it has no definite principles. And finally for the third option, if the search engine condemns SEO process, why does not block it?
With the passage of time, the fight among websites to get visible on top of search pages increases a lot. The business owners desperately adopt many ways to promote their sites including hiring online marketers. The marketing guys do not go beyond the traditional SEO methods – directory posting, social bookmarking, same articles and blogs posting on different channels, RSS feeds, business listing, classifieds, etc. They are not better than an automated robot. But Google dislikes some of these activities and allots a term for them "spam".
To harass such campaigns, it devised an algorithm first. But after a period of time, the internet intelligentsia could able to trace a few of its criteria, and developed some mechanism to beat Google algorithm. Then, Google knew its loopholes and came up with other methods to prevent the spammers. Since then, the hide and seek game is being carried out between Google and the internet experts. The website whose process is much friendlier to the search engine algorithm would get a better rank on SERPs.
Yes, the search engine king loves SEO. However, it filters some process. The website promotion work should not be similar to spamming. Its content would be unique and of high quality. Google only certifies such SEO. There is no squabble over it. And yet if you are not accepting this, you can initiate a case study.
Just plan a keyword and type this into Google search box. Then you will get hundreds of sites. You should research hard on the sites that get appeared on SERPs. Finally, you will get the quality of contents and the adopted SEO strategy of the higher positioned one is superior to the others. Not to be confused that the sites are rendering good service or not; that is not supervised by the search engine.
Some of us believe that Google is not taking up the SEO so seriously as what we think. A few professionals also demand that it does not regard the meta tags, title tags and meta descriptions, which we consider are the most important ranking factors. Now, the ideology of Google becomes more complex. Our curious mind then wanders why the position of sites do not get fixed at a point ever. Such questions would definitely load one’s mind. But here one won’t get a solution. It is said that you can please a million talents or ignorants, but you cannot satisfy a single disbeliever :)
Fukiaa Technology believes in dynamic SEO practice and also supports the intervention of Google to make the process utterly clean. We know that Google considers SEO as one of its major wings. Through this, it can separate milk from poison, so day by day it is strengthening its algorithm. But we the humans always strive to find the flaws in any systematically designed things, and then take advantage of them. Here also same thing exists.
As an internet marketer, we expect the game would continue ever. But one thing there scares us -- if the giant search machine would use its full technical prowess, the SEO industry cannot sustain. Take an example – if Google will monitor one’s IP address rigorously, then an SEO expert cannot serve for so many sites from a single desktop or laptop, and even cannot create hundreds of inbound links for one site. In this case, Google becomes very liberal; however, future is uncertain.
A lot of marketers demand that they have complete knowledge on Google algorithm. No, this is not right at all. Google keeps all aloof on its algorithm. We only presume some of it. When one of our strategies fails, we call this spamming; if it becomes success, then it is said to be search engine friendly approach. We all are in dark. So, Fukiaa argues for quality content posting through an organized way.